Coinbase simply made its Tremendous Bowl debut with a outstanding intelligent QR code advert which may have been too well-liked: the corporate’s “Much less discuss, extra Bitcoin,” marketing campaign seems to have briefly knocked out its app following the advert airing in the course of the broadcast
The complete 60-second advert virtually completely consisted of a colourful bouncing QR code, paying homage to the enduring bouncing DVD emblem meme. When scanned, the code introduced viewers to Coinbase’s promotional web site, providing a restricted time promotion of $15 value of free Bitcoin to new signal ups, together with a $3 million giveaway that clients can enter.
The supply is a restricted time one, with new clients having till February fifteenth to get the $15 promotion — one thing which may be a difficulty, as Coinbase’s app is at present down, presumably as a result of huge inflow of visitors from the intelligent advert.
Cryptocurrency corporations are a serious presence at this yr’s Tremendous Bowl, with a number of corporations — together with Crypto.com and FTX — utilizing the large sport to advertise both cryptocurrency exchanges, NFTs, or different associated tasks.
Different corporations, like Meta, have been fast to leap onto Coinbase’s bit. Shortly after Coinbase’s advert debut, Meta’s Quest account tweeted its personal bouncing QR code that linked out to the corporate’s Foo Fighters-led VR afterparty it has deliberate for after the sport.
Replace February thirteenth, 7:56pm ET: Added further element on Meta’s spin off Coinbase’s advert.