Cryptocurrency change FTX.US will probably be gifting away free Bitcoin as a part of its upcoming promoting marketing campaign on the Feb. 13 Tremendous Bowl LVI.

Nonetheless, the quantity of Bitcoin given away has but to be decided as a result of it should rely on what time the advert runs on the East Coast.

For instance, if the advert runs at 8:50 PM, the Bahamian-based change will give away 8.50 BTC ($374,000 at present costs). But when the advert is aired later within the sport — at 11 PM for instance — the giveaway will improve to 11 BTC (round $484,000 in the intervening time).

The airtime slot for the advert is scheduled within the sport’s second half, which is slated to start out at 8 PM ET (1:00 AM UTC, Feb 14), an hour and a half after initially kicking off.

The prize will probably be break up between 4 individuals, who might want to open FTX.US accounts to assert their prize, nevertheless, you don’t want an account to enter. The winners will probably be contacted by way of Twitter direct message.

Anybody who follows the corporate’s Twitter account and retweets the pinned tweet of its industrial between the time the advert airs and 11:59 PM EST is eligible to win. Contributors should even be authorized residents of the U.S., though New Yorkers are excluded.

The upcoming Superbowl advert marketing campaign comes as FTX CEO and Founder Sam Bankman-Fried continues to focus on sports activities because the fastest-growing buyer base for crypto adoption.

FTX first introduced its buy of the Superbowl advert time slot in October 2021, wanting to achieve a wider viewers. The Superbowl has an estimated TV viewers of 92 million viewers.

On the time, Bankman-Fried mentioned, “there isn’t any larger, extra mainstream occasion to share a message like that than the Tremendous Bowl.”

Associated: FTX launching NFT sports activities platform, backs LCS esports league with 7-year deal

In June, FTX.US partnered with seven-time Tremendous Bowl champion Tom Brady and his spouse, Brazilian supermodel Gisele Bündchen. The change additionally grew to become the official sponsor of Main League Baseball in the identical month.

In March, it organized to call the Miami Warmth’s dwelling stadium the FTX Enviornment till 2040, earlier than gifting each spectator in a single part of FTX Enviornment $500 in crypto on the Miami Warmth season opener sport.

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