The criticism says Brittany Daybreak Davis obtained cash from 1000’s of purchasers and violated the Misleading Commerce Practices Act

DALLAS — A social media influencer in Dallas-Fort Value scammed 1000’s of purchasers whom she offered health and diet plans to, in line with a brand new lawsuit from the Texas Lawyer Normal’s workplace.

Brittany Daybreak Davis has shut to 1 million TikTok followers and half-a-million on Instagram the place she shares health and well being ideas. She additionally runs a YouTube channel with almost 250,000 subscribers.

However the Texas Lawyer Normal’s Workplace has filed a Misleading Commerce Practices Act lawsuit towards Davis claiming she by no means supplied any of the non-public teaching promised and that the plans weren’t personalized.

Cori Reali of Wisconsin spent $115 on a plan again in 2014 when Davis started promoting them.

“She made it sound really easy: ‘Simply attain out. I need to assist all of you,’” Reali stated.

The plan, although, didn’t have her identify on it, and Reali stated she by no means obtained particular suggestions. As an alternative, she gained 9 kilos after two weeks.

“The crimson flags began to go up,” Reali stated. “I used to be not individualized. I used to be not a part of this ‘Workforce Brittany Daybreak.’ It set me again. It really pushed me again into my consuming dysfunction.”

When complaints began in 2019, Davis posted movies saying her customer support crew was refunding purchasers. She additionally apologized on Good Morning America, admitting she had requested purchasers she refunded to signal non-disclosure agreements and that she deleted feedback on her social media channels from individuals who referred to as out her enterprise practices.

“I jumped into an business that had no instruction handbook,” Davis stated in 2019. “I’m principally going by uncharted territory, and I’m doing the perfect that I can to the perfect of my capability.”

RELATED: Dallas health influencer apologizes after flood of consumers say they have been scammed

Reali stated she does not purchase that.

“You clearly aren’t sorry, and you should be held accountable,” Reali advised WFAA on Monday. “She actually simply took the cash and ran with it.”

Reali filed a criticism with the lawyer basic’s shopper criticism division in 2019, however by no means heard something – till the workplace reached out final week after submitting the case.

“I’m completely happy that there’s some progress to shine a lightweight on her and her practices as a result of perhaps, simply perhaps, individuals will join that it’s the identical individual,” Reali stated.

RELATED: Complaints towards health influencer Brittany Daybreak filed with Texas AG’s workplace

The go well with from the state lawyer basic’s workplace claimed, in a single occasion, two purchasers with a 140-pound weight distinction found their advisable calorie consumption was solely 60 energy totally different. Davis additionally allegedly supplied plans designed for weight reduction to purchasers who have been attempting to achieve weight.

WFAA tried to contact Davis a number of occasions for a remark, however we didn’t get a response.

A minimum of 14 clients who requested for refunds talked about an consuming dysfunction, in line with the lawsuit.

In the meantime, Davis additionally allegedly charged a delivery payment for plans, despite the fact that they have been emailed. The plans ranged from $92 to $300.

The lawyer basic’s workplace is asking for between $250,000 and $1 million.

“I’m sorry for anybody who feels harm or scammed,” Davis stated in a 2019 video posted to her channel.

The influencer has continued to put up content material on-line. 

In 2020, she obtained greater than $20,000 in forgivable paycheck safety mortgage cash for her enterprise.

After the problems together with her well being program, she pivoted from health to spirituality content material and created the account @SheLivesFreed. Davis’ new spirituality program plans to host a one-day retreat in Fort Value in April for $125 per individual.

Reali slammed that transfer, too, calling it “disgusting.” 

“It’s simply one other rip-off,” she accused.


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