Ford Motor Co. and Basic Motors Co. are clamping down on dealerships which are attempting to cost greater than the sticker worth, a tactic that has proliferated amid the car scarcity.

Ford Chief Government Jim Farley stated Thursday that sellers who interact on this observe will face penalties, together with shedding provides of future fashions. Auto makers set a producer’s prompt retail worth, or MSRP, once they ship automobiles to dealerships. Sellers aren’t required to stick to them, however underneath enterprise norms that has been the overall observe and expectation.

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