• Health influencer Brittany Daybreak is being sued by the state of Texas, court docket paperwork present.
  • She falsely claimed specialist data of serving to individuals with consuming problems, the swimsuit alleges.
  • She additionally provided generic plans and recommendation on “personalised” plans costing as much as $300, it claims.

Texas’ Legal professional Common is suing health influencer Brittany Daybreak, accusing her of deceptive prospects with consuming problems and promising custom-made vitamin and health plans whereas actually giving patrons the identical plan.

The lawsuit by AG Ken Paxton seen by Insider alleges that for charges as excessive as $300 per particular person, Daybreak offered largely comparable health plans whereas claiming they had been personalised to every buyer.

The Christian influencer —who has almost 500,000 followers on Instagram, describes herself as a “Jesus seeker” and “Kingdom chaser” in her Instagram biography — promised individualized suggestions and common check-ins that by no means occurred, in keeping with the lawsuit.

The lawsuit alleges that Daybreak charged transport charges, when all her providers arrived by way of digital communications. 

Daybreak didn’t instantly reply to Insider’s request for remark. 

The swimsuit additionally accuses Daybreak of misrepresenting her coaching to provide well being and health recommendation to prospects with consuming problems. 

In a single occasion, Daybreak shared a YouTube video wherein she talks about how she overcame an consuming dysfunction, in keeping with the lawsuit. In social media posts sharing that video, Daybreak linked to her health and vitamin plans — which prospects took to imply she might tailor her providers to these diseases, the swimsuit alleges. 

The swimsuit stated Daybreak has denied having provided providers to individuals with consuming problems, however famous that 14 individuals complained to her and talked about the sickness of their complaints.

“The principle purpose I selected her out of all of the coaches on the market was particularly that she marketed herself as an ‘consuming dysfunction soldier,'” one other buyer is quoted as saying. 

Daybreak gave inappropriate recommendation to at the least one buyer, the swimsuit alleges. 

“I at the moment have an consuming dysfunction, horrible physique picture views … I’m underweight for my peak,” one buyer is cited as telling Daybreak.

The influencer went on to advise cardio train and a low-calorie consuming plan, which might solely trigger additional


weight reduction

, the swimsuit alleged.

Paxton desires the court docket to pressure Daybreak to truly fulfill all of the personalised providers she advertises, in addition to bar her from claiming she may give specialist recommendation to individuals with consuming problems.

The swimsuit seeks as much as $10,000 in damages claims for every violation of Texan civil regulation.

Allegations towards Daybreak first bubbled up in February 2019 when followers known as her a “scammer,” alleging she failed to satisfy promised health providers.

Quickly after, she apologized to her followers and provided prospects refunds — on the grounds that they signal a non-disclosure settlement, as Insider’s Jacob Shamsian reported. She later dropped this requirement after an outcry. 

By March that 12 months, the Texas Legal professional Common’s workplace stated it had obtained 22 complaints and that it was wanting into Daybreak’s enterprise. On the time, the influencer advised Insider that she had addressed the entire AG’s complaints.

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