This piece of knowledge got here from Jeff Bezos, founding father of Amazon, throughout a board assembly for one of many firms the place he sits as board member. Jeff requested the query “Is there something massive or small, which is working higher than you anticipated? Is there wherever we may double down?”
What an incredible perception.
Bezos’ level was that we spend a whole lot of time specializing in what’s not working in Board conferences (particularly throughout troublesome instances) and never sufficient time specializing in what’s surpassing expectations and the way we are able to “double down” on these areas. Usually instances the important thing levers in companies are present in little issues which can be actually outperforming, whether or not by intention or not.
Why is that this query so intriguing?
Though the size of these companies Bezos works with might be a lot bigger than these we take care of, his query is intriguing for a number of causes.
On the lookout for that silver lining
We fear over projections and repair our budgets to match, after which we handle to the income and prices of the finances. However what if we separate ourselves from that mindset lengthy sufficient to seek for and discover sparks of success generally buried inside our gross sales statistics. A geographic territory or single product in a bigger product line, or a service that was developed as an afterthought: do any present uncommon indicators of breaking out and turning into unanticipated successes?
Is “doubling down” a pivot to your core focus?
Can we modify our thought course of, alter our advertising focus, take assets from different areas if wanted, and double all the way down to again up potential winners within the making? Most of us would monitor the elevated revenues, take a look at these within the mild of complete income progress, and monitor the actuals towards the finances. A visionary like Bezos may pivot to make the rising star a centerpiece of our focus, rapidly including assets to help it, and seeing how far we may push it to make an surprising success.
Might you be lacking your “shock breakout?”
All of us ought to have our antenna up in search of what’s working, and the place we should always double down. Shock breakouts are uncommon and great, to be supported instantly to the bounds of our assets. That’s the best way small firms grow to be massive firms. It’s the best way stunning new services emerge from the pack and create new market leaders.